Influencer Agreement Template

INFLUENCER COLLABORATION AGREEMENT

Date: Date

Between:

Brand/Company: Company Name

Address: Address ("Brand," "Company," "we," "us")

AND

Influencer: Influencer Name

Platform Handle(s): Social Media Handles Address: Address Email: Email ("Influencer," "you," "Creator")

1. COLLABORATION OVERVIEW

Campaign Name: Campaign Name

Brand: Brand/Product Name

Campaign Objective:

Description of campaign goals and objectives

Target Audience:

Description of target demographic

Campaign Duration:

From: Start Date To: End Date

2. DELIVERABLES

The Influencer agrees to create and publish the following content:

### Content Requirements

Platform(s): Instagram/TikTok/YouTube/Blog/Twitter/Facebook/Other

Content Type and Quantity:

1. Platform Name - e.g., Instagram - Number Feed Posts - Number Stories - Number Reels - Specifications: Image size, video length, etc.

2. Platform Name - e.g., YouTube - Number Videos - Length: Duration - Format: Specifications

3. Platform Name - e.g., TikTok - Number Videos - Length: Duration

4. Blog/Website - Number Blog posts - Word count: Number words minimum

### Content Guidelines

Messaging:

• Key messages to include: List key points
• Hashtags required: List hashtags
• Mention/Tag: @BrandHandle
• Link to include: URL

Creative Direction:

• Aesthetic: Description of desired style/tone
• Must feature: Specific products/services
• Talking points: Key features to highlight
• Call-to-action: Specific CTA

FTC Compliance:

• Must include disclosure: [#ad/#sponsored/"Paid partnership with"

/Other]

• Disclosure placement: Beginning of caption/Visible in video/Other

### Content Approval

Pre-approval required: Influencer submits draft for review Number days before posting No pre-approval: Influencer may post without brand approval Approval for specific platforms/content types only

Brand has Number business days to review and approve content.

### Posting Schedule

| Content Type | Platform | Post Date | Post Time | |--------------|----------|-----------|-----------| | Type | Platform | Date | Time + Timezone | | Type | Platform | Date | Time + Timezone |

Content Must Remain Live:

• Feed posts: Minimum Number days/Permanent
• Stories: Full 24 hours
• Videos: Minimum Number days/Permanent

Content may be deleted after Number days Content must remain permanently

3. COMPENSATION

Total Compensation: \$Amount

Payment Structure:

Flat fee per deliverable: - Deliverable type: \$Amount - Deliverable type: \$Amount

Total package fee: \$Amount

Performance-based: - Base fee: \$Amount - Bonus: \$Amount if Metric goal achieved

Commission/Affiliate: - Commission rate: Percentage% of sales - Tracked via: Unique code/Affiliate link

Product exchange only (Value: \$Amount)

Payment Schedule:

• Percentage% (\$Amount) upon signing
• Percentage% (\$Amount) upon content approval/posting
• Percentage% (\$Amount) upon campaign completion

Payment Method:

Bank transfer/PayPal/Venmo/Check/Other

Payment Terms:

Net Number days from invoice date

### Expenses

• Travel/Accommodation: Covered by Brand/Not included
• Shipping for products: Covered by Brand
• Additional costs: Covered/Not covered

4. BRAND OBLIGATIONS

The Brand agrees to:

• Provide products/samples by Date
• Provide creative brief and brand guidelines
• Respond to content submissions within Number business days
• Make payments according to schedule
• Provide unique tracking codes/links (if applicable)
• Other obligations

Products Provided:

• Product name and quantity
• Product name and quantity
• Value: \$Amount

Products are Gifted On loan (must be returned)

5. USAGE RIGHTS AND LICENSING

### Content Ownership Influencer retains full ownership and copyright Brand owns all rights to content Shared ownership

### License to Brand

Influencer grants Brand a:

Non-exclusive license Exclusive license Limited license

To use content for:

Social media reposting (with credit) Website and marketing materials Paid advertising All marketing purposes

Specific uses: _________________

Duration: Perpetual

Number months/years Campaign duration only

Territory: Worldwide

Specific regions

Attribution: Credit required: "@Influencer Handle"

No attribution required

### Content Repurposing Fee Use beyond organic social media reposting:

• Paid advertising: Additional \$Amount
• Print materials: Additional \$Amount
• Extended duration: Additional \$Amount
• Worldwide rights: Additional \$Amount

6. EXCLUSIVITY

Exclusivity Period:

From: Date To: Date

During exclusivity period, Influencer agrees NOT to:

• Promote competing brands: List categories
• Accept partnerships with: Specific competitors
• Post about: Restricted topics/products

Competing Brands Defined As:

Definition of what constitutes a competitor

Exclusivity applies to:

All platforms Specific platforms: List Specific product categories only

Exclusivity Fee: Included in compensation/Additional \$Amount

7. PERFORMANCE METRICS

Minimum Performance Requirements:

No minimum guarantees

Minimum reach: Number impressions Minimum engagement: Number likes/comments/shares Minimum views: Number Minimum click-through rate: Percentage%

Reporting:

Influencer to provide analytics/screenshots by Date/Timeframe:

• Reach/Impressions
• Engagement (likes, comments, shares)
• Click-through rate (if applicable)
• Sales conversions (if applicable)

Performance Bonuses:

• Metric: \$Amount if Goal achieved
• Metric: \$Amount if Goal achieved

8. INFLUENCER REPRESENTATIONS

Influencer represents and warrants:

• Followers are authentic (not purchased or fake)
• Engagement is genuine (not artificially inflated)
• Will comply with FTC guidelines and all applicable laws
• Has authority to enter this agreement
• Content will not infringe third-party rights
• Will not disparage Brand
• Disclosed all material connections to Brand
• Follower demographics align with stated audience

Current Statistics (as of Date):

• Platform: Number followers, Percentage% engagement rate
• Platform: Number followers, Percentage% engagement rate

9. BRAND PROTECTION

Influencer agrees to:

Do's:

• Represent Brand positively and professionally
• Use products as intended
• Provide honest opinions (while highlighting positives)
• Follow brand guidelines
• Proofread content for errors
• Respond professionally to comments

Don'ts:

• Make false or misleading claims
• Disparage Brand or competitors
• Post offensive, inappropriate, or controversial content in connection with Brand
• Associate Brand with illegal activities
• Modify products in unapproved ways
• Make health/medical claims (unless approved and substantiated)

10. FTC COMPLIANCE AND DISCLOSURES

Material Connection Disclosure Required:

Influencer MUST clearly and conspicuously disclose the paid partnership using:

• Instagram: "Paid partnership with Brand" tag + #ad in caption
• YouTube: "Includes paid promotion" + verbal disclosure
• TikTok: "Paid partnership" label + #ad in caption
• Blog: Disclosure at beginning: "This post is sponsored by Brand"

Disclosure Requirements:

• Must be clear and unambiguous
• Must be visible without clicking "more"
• Must be in language audience understands
• Must be before affiliate links or CTA

Failure to comply may result in termination and forfeiture of payment.

11. CONFIDENTIALITY

Influencer agrees to keep confidential:

• Campaign details until launch
• Compensation terms
• Proprietary Brand information
• Upcoming product launches
• Strategic business information

Embargo Date: Date

Do not post or discuss until after this date.

12. TERM AND TERMINATION

### Term This Agreement effective from Start Date to End Date or until all obligations fulfilled.

### Termination for Cause Either party may terminate if other party:

• Materially breaches Agreement
• Engages in illegal conduct
• Damages other party's reputation
• Fails to perform obligations

### Effect of Termination

• Influencer deletes sponsored content (if requested)
• Payment prorated for completed work
• Content license may continue or terminate per terms
• Confidentiality obligations survive

13. REPRESENTATIONS AND WARRANTIES

### By Brand

• Owns rights to products and trademarks
• Products are safe and legal
• Will pay compensation as agreed

### By Influencer

• Owns platforms and can grant rights
• Followers are authentic
• Will create original content
• Has necessary permissions and releases

### Disclaimer BRAND MAKES NO WARRANTIES REGARDING CAMPAIGN RESULTS OR INFLUENCER'S ABILITY TO DRIVE SPECIFIC OUTCOMES.

14. LIMITATION OF LIABILITY

NEITHER PARTY LIABLE FOR INDIRECT, INCIDENTAL, OR CONSEQUENTIAL DAMAGES.

BRAND'S TOTAL LIABILITY LIMITED TO COMPENSATION PAID UNDER THIS AGREEMENT.

15. INDEMNIFICATION

Each party indemnifies the other from claims arising from:

• Breach of this Agreement
• Violation of laws or regulations
• Infringement of third-party rights
• Negligence or misconduct

16. GENERAL PROVISIONS

### Independent Contractor Influencer is independent contractor, not employee or agent of Brand.

### Entire Agreement This Agreement constitutes entire agreement between parties.

### Amendments Changes must be in writing signed by both parties.

### Governing Law Governed by laws of State/Country.

### Assignment Influencer may not assign. Brand may assign to affiliates.

### Notices To addresses above or as updated in writing.

SIGNATURES:

BRAND/COMPANY:

Signature: _______________________

Name: Name

Title: Title

Date: _______________________

INFLUENCER:

Signature: _______________________

Name: Influencer Name

Platform(s): Handles

Date: _______________________

CAMPAIGN SUMMARY:

Campaign: Name

Duration: Dates

Deliverables: Number pieces of content across Platforms

Compensation: \$Amount

Payment Schedule: Summary

Unique Code/Link: If applicable

Looking forward to a successful collaboration!