Sponsorship Agreement Template

SPONSORSHIP AGREEMENT

Date: Date

Between:

Sponsor: Sponsor Company Name

Address: Address ("Sponsor")

AND

Sponsored Party: Individual/Organization/Event Name

Address: Address ("Sponsored Party" or "Organizer")

1. SPONSORSHIP OVERVIEW

Event/Property Name: Event/Team/Individual Name

Event Type: Conference/Sports Event/Festival/Podcast/Team/Individual Athlete/Other

Event Date(s): Date(s)

Event Location: Venue/Location

Expected Attendance/Reach: Number attendees / Number viewers/listeners

Sponsorship Level: Title Sponsor Platinum Gold Silver Bronze Custom

Sponsorship Term:

From: Start Date To: End Date

2. SPONSORSHIP BENEFITS

The Sponsored Party agrees to provide Sponsor with the following benefits:

### Brand Visibility and Recognition

Event Branding:

Title sponsorship: Event named "Sponsor Name presents Event Name" Logo placement on: - Event website (Homepage / Percentage% of pages) - Event app/platform - Event signage and banners - Stage backdrop - Printed materials (programs, tickets, badges) - Email communications - Social media graphics - Press releases - Other placements

Logo Size: Exclusive Largest Size specifications

Logo Placement: Primary position Specific positioning

Physical Signage:

• Number banners at Locations
• Number posters/signs
• Stage/arena naming rights
• Other signage

### Digital and Social Media

Website:

• Logo on homepage for Duration
• Dedicated sponsor page with Word count description
• Backlink to sponsor website
• Number blog mentions

Social Media:

• Number dedicated posts on Platforms
• Logo in profile/cover image
• Mentions/tags in Number posts
• Stories/highlights featuring sponsor
• Live coverage sponsor mentions

Email Marketing:

• Logo in Number email campaigns
• Dedicated sponsor spotlight email
• Inclusion in newsletter (Frequency)
• Number of subscribers: Number

Advertising:

• Ad specs digital advertising on event platform
• Duration of ad visibility

### Attendee/Audience Engagement

Booth/Activation Space:

• Size booth space at Location
• Premium location
• Includes: Table, chairs, power, WiFi, other

Speaking Opportunities:

• Number minute speaking slot/panel participation
• Workshop or breakout session opportunity
• Type of speaking opportunity

Attendee Benefits:

• Sponsor product/samples in attendee swag bags
• Number VIP tickets/passes
• Number general admission tickets
• Access to attendee list: Yes (subject to privacy laws) No
• Post-event attendee survey promotion

Hospitality:

• VIP reception access for Number representatives
• Backstage/behind-the-scenes access
• Meet and greet with Speakers/Athletes/Performers
• Exclusive networking session

### Content and Media

Intellectual Property Rights:

• Use of event footage featuring sponsor branding
• Rights to create content from event
• Photography and video rights
• Duration/scope of usage rights

Media Exposure:

• Inclusion in press releases and media kits
• Mentioned in media interviews
• Logo on media backdrop
• Other media opportunities

Video/Broadcast:

• Logo in event video/broadcast
• Number second commercial spots (if broadcast event)
• On-screen graphics with sponsor branding

### Product Integration

Product sampling/distribution opportunity Exclusive category rights (no competing sponsors) Product placement in Location/Context Title sponsor of specific Award/Activity/Area

### Additional Benefits

• Custom benefit
• Custom benefit
• Custom benefit

### Exclusivity

Exclusive sponsor in Category No competing sponsors from Industry Right of first refusal for next year

3. SPONSORSHIP FEE

Total Sponsorship Investment: \$Amount

Value Breakdown:

• Benefit category: \$Value
• Benefit category: \$Value
• Benefit category: \$Value
• Total estimated value: \$Amount

Payment Schedule:

Payment 1: \$Amount Due: Upon signing / Date

Payment 2: \$Amount Due: Date

Payment 3: \$Amount Due: Date

Payment Method:

Check payable to: Name Wire transfer: Bank details Credit card (Processing fee: Percentage%) Other: Method

Late Payment:

• Late fee: Percentage% per month
• Services may be suspended for non-payment

4. SPONSOR OBLIGATIONS

The Sponsor agrees to:

Branding Materials:

• Provide logo by Date in formats: Vector/PNG/JPG
• Provide brand guidelines
• Provide Quantity of products/materials by Date (if applicable)
• Approve uses of logo and brand

Activation:

• Staff booth/space if applicable
• Provide promotional materials
• Coordinate with organizer on activation details
• Arrange any necessary permits or insurance

Promotion:

• Promote involvement on Sponsor's own channels (optional but encouraged)
• Share event content on social media
• Include event in Sponsor's marketing (optional)

Compliance:

• Comply with venue rules and regulations
• Maintain appropriate insurance
• Conduct activation professionally and safely

5. ORGANIZER OBLIGATIONS

The Sponsored Party/Organizer agrees to:

• Deliver all promised sponsorship benefits
• Provide high-quality representation of Sponsor's brand
• Maintain professional standards at event
• Protect Sponsor's reputation and brand image
• Provide timely communication and updates
• Obtain necessary permissions for branding placements
• Provide post-event report with metrics and ROI data

Exclusivity Protection:

If exclusive category granted, Organizer will not accept sponsorships from competing brands in Category for Duration.

6. INTELLECTUAL PROPERTY

### Sponsor IP

• Sponsor retains all rights to its trademarks, logos, and brand materials
• Organizer granted limited license to use Sponsor IP only for fulfilling sponsorship benefits
• Usage must comply with Sponsor's brand guidelines
• License terminates upon completion/termination of Agreement

### Event IP

• Organizer retains all rights to event name, content, and materials
• Sponsor granted limited license to use event name/logo in promotional materials
• Sponsor may publicize its sponsorship
• No ownership rights transferred

### Content Created

• Photography/video at event: Organizer owns/Shared rights/Sponsor may use
• Each party may use content featuring their involvement
• Commercial use of other party's IP requires separate permission

7. MARKETING AND PROMOTION

### Use of Sponsor Name and Logo Organizer may use Sponsor name/logo to:

• Promote event and sponsorship
• Create marketing materials
• Issue press releases announcing sponsorship
• Thank sponsors publicly

### Use of Event Name Sponsor may:

• Announce sponsorship publicly
• Use event name in marketing: "Sponsor Name, proud sponsor of Event Name"
• Display signage at Sponsor locations
• Include in annual reports and investor materials

### Approval Rights Sponsor has approval rights over major marketing materials featuring sponsor prominently No approval required; Organizer has creative control

### Prohibited Uses Neither party may:

• Imply endorsement beyond scope of sponsorship
• Damage other party's reputation
• Use IP after termination
• Violate other party's brand guidelines

8. PERFORMANCE AND METRICS

### Deliverable Tracking Organizer will track and report:

• Logo impressions and visibility
• Social media reach and engagement
• Website traffic from sponsor content
• Attendee engagement with sponsor booth/activation
• Media coverage mentioning sponsor
• Other relevant metrics

### Post-Event Report Organizer to provide report within Number days after event including:

• Attendance figures
• Demographic data
• Engagement metrics
• Media coverage summary
• Photo/video compilation
• Testimonials or feedback
• ROI analysis

9. EVENT CANCELLATION OR CHANGES

### Cancellation by Organizer

Force Majeure: If event cancelled due to circumstances beyond control (pandemic, natural disaster, government restrictions):

• Partial refund: Percentage%
• Credit toward future event
• No refund but sponsor can use in virtual/postponed event
• Other: Terms

Cancellation for Other Reasons:

• More than Number days before: Percentage% refund
• Number to Number days before: Percentage% refund
• Less than Number days before: Percentage% refund

### Postponement

• Sponsorship transfers to rescheduled date
• Additional costs (if any): Sponsor/Organizer responsibility
• Sponsor has option to withdraw if new date not suitable

### Significant Changes If event substantially changes (location, format, size), Sponsor may:

• Renegotiate terms
• Reduce sponsorship fee proportionally
• Withdraw with refund

10. REPRESENTATIONS AND WARRANTIES

### By Organizer

• Has authority and ability to produce event
• Owns or has rights to event property
• Will use best efforts to produce successful event
• Has necessary licenses, permits, and insurance
• Expected attendance/reach estimates made in good faith

### By Sponsor

• Has authority to enter agreement
• Owns rights to provided brand materials
• Products/services are legal and safe
• Will pay sponsorship fee as agreed

### Disclaimer ORGANIZER MAKES NO GUARANTEES REGARDING ATTENDANCE, MEDIA COVERAGE, OR SPECIFIC OUTCOMES. ESTIMATED FIGURES ARE BEST PROJECTIONS BUT NOT GUARANTEED.

11. INSURANCE AND LIABILITY

### Insurance

• Organizer maintains: Type and amount of insurance
• Sponsor maintains: Type and amount of insurance (if applicable)
• Each party named as additional insured: Yes No

### Limitation of Liability NEITHER PARTY LIABLE FOR INDIRECT, INCIDENTAL, OR CONSEQUENTIAL DAMAGES.

ORGANIZER'S LIABILITY LIMITED TO SPONSORSHIP FEE PAID.

### Indemnification Each party indemnifies the other from claims arising from:

• Its own negligence or misconduct
• Breach of this Agreement
• Violation of third-party rights
• Its products, services, or operations

12. CONFIDENTIALITY

Both parties agree to keep confidential:

• Sponsorship fee and financial terms
• Proprietary business information
• Any information marked confidential

Public announcement of sponsorship is permitted.

13. TERM AND TERMINATION

### Term Agreement effective from Start Date through End Date or event completion.

### Termination for Cause Either party may terminate if other party:

• Materially breaches and fails to cure within Number days
• Engages in illegal activity
• Damages other party's reputation
• Becomes insolvent

### Effect of Termination

• Prorated refund/payment for benefits delivered
• Return of branded materials
• Cessation of use of other party's IP
• Confidentiality obligations survive

14. GENERAL PROVISIONS

### Entire Agreement This Agreement constitutes entire agreement between parties.

### Amendments Changes must be in writing signed by both parties.

### Relationship Parties are independent contractors. No partnership, agency, or joint venture created.

### Governing Law Governed by laws of State/Country.

### Dispute Resolution Disputes resolved through: 1. Good faith negotiation 2. Mediation 3. Binding arbitration in Location

### Assignment Neither party may assign without written consent.

### Force Majeure Neither party liable for failure due to circumstances beyond reasonable control.

### Notices To addresses above or as updated in writing.

### Severability Invalid provisions severed; remaining provisions remain in effect.

SIGNATURES:

SPONSOR:

Signature: _______________________

Name: Name

Title: Title

Company: Company

Date: _______________________

SPONSORED PARTY/ORGANIZER:

Signature: _______________________

Name: Name

Title: Title

Organization: Organization

Date: _______________________

SPONSORSHIP PACKAGE SUMMARY:

Level: Sponsorship Level

Investment: \$Amount

Event: Event Name

Date: Date

Key Benefits: Top 3-5 benefits

Thank you for your sponsorship and partnership!